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Cash App Encourages Everyone to Get Their “BREAD”
Last week, Cash App, the platform that allows users to do more with their money, launched a magazine to encourage financial literacy — to make financial education more accessible. BREAD, a free,...
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2023 Was The Year of the Rebrand: Why Companies Are Embracing Change
This past year, we witnessed many companies across industries choosing to redefine themselves. But why the sudden surge in rebrands and brand refreshes? COVID-19 has brought profound and rapid global...
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Repslabel Orchestrates Visual Symphony for Les Boréades
Montreal-based creative agency Repslabel has recently revamped the visual identity for Les Boréades, a distinguished music ensemble specializing in Baroque repertoire. Since its founding in 1991, the...
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In Austin, Preacher Reimagines What a Small Agency Can Be
The term “agency” can be a loaded one. Many negative connotations swirl around agency life, fueled by horror stories about overworked employees and domineering CEOs, grind culture, and capitulation to...
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Robots With Eyes: Pentagram’s Dynamic Visual Identity Empowers Stereolabs’...
Stereolabs, renowned for its cutting-edge cameras and software empowering autonomous robots, unveils a dynamic visual identity crafted by Pentagram. The company propels robotics beyond basic...
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13 African American Graphic Designers You Should Know
Back in the day, diversity in graphic design was far from visible. While studying in the early 90s, we learned of famous designers like Saul Bass, Milton Glaser, Paul Rand, and more. Although these...
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Catch Feelings Not Fish: EVERLAND Serves Up A Fresh Brand for OLALA!
There’s nothing fishy going on, only an uncanny resemblance to fresh seafood. I can’t help myself with puns, double entendres, and other wordplay, much to the chagrin of my friends and family (and...
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Do Right By Nature: Unpacking Wolff Olins’ New Brand for NYBG
From a local gem to a global force, the New York Botanical Garden (NYBG) unveiled its first significant brand update in over a decade. This refresh encompasses a refined brand strategy marking a new...
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Ragged Edge Infuses Go.Compare’s Rebrand with Quirky Charm
Go.Compare, the UK’s renowned price comparison website, has undergone a fun and energetic transformation spearheaded by Ragged Edge, a London-based creative agency known for its bright and bold...
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Adraint Bereal’s Lens Captures the Essence of Black College Life
I’m a white, cis-gender woman, far removed from college life, so I recognize the irony of delving into Adraint Bereal’s photographic exploration of the lives of Black college students. But for my role...
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Why Bad Design is Good
For years, I had an uncomfortable desk chair. My body knew exactly how long I sat in it every day. It was too short and too hard, the back was too low, and it rolled away from my desk on an uneven...
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JOAN Launches a New Identity in a Crusade to Reshape the Narrative
Female-founded, independent creative company JOAN has unveiled its new brand identity, marking a significant milestone since its inception in 2016. Known for transforming clients and team members into...
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H&H Bagel’s New Identity by High Tide Sparks Nationwide Craving
Few things embody the spirit of New York quite like freshly baked bagels, especially if they are from beloved H&H Bagels. For half a century, this iconic establishment has been a staple of the...
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National Geographic’s Redesign Bridges Print Heritage & Digital Experience
From the depths of the ocean to the heights of the Himalayas, National Geographic has invited readers to explore the furthest reaches of human knowledge and imagination since 1888. The iconic logo — a...
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Stop, Look & Think: Get “Drawn” into Craig Frazier’s Illustrations
After enduring a hectic few weeks, I welcomed the opportunity to immerse myself in an afternoon of creativity and inspiration. Like many, I’m guilty of using the “work is too busy” excuse instead of...
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Conran Design Group Unveils a Fresh, Progress-Minded Identity
In an era where design intertwines ever more intricately with progress, Conran Design Group ushers in a transformative phase by launching its new identity. Conran Design Group (CDG), a prominent brand...
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Designers Who Have Changed How I Think About Design
A month ago, March 8th was International Women‘s Day. I read about its history again, its beginnings, and its growth into a global commemoration. I have distinctive memories of the late 1960s and...
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A Colossal Brand Refresh for the Boston Symphony Orchestra
The historic Boston Symphony Orchestra (BSO) has unveiled its fresh brand identity, a harmonious fusion of tradition and modernity courtesy of the creative minds at Colossus. The renowned Boston...
View ArticleDesign as a Strategic Asset in Branding
Can the power of design transform the financial valuation of a brand? Far beyond its aesthetic appeal, design wields the ability to evoke profound emotional responses, often operating beneath the...
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Mrs&Mr Brew Up a Delicious Refresh for La Colombe
La Colombe, renowned for its specialty blends and coffee craftsmanship, is debuting a refreshed visual identity and an enticing addition to its beverage lineup: the ready-to-drink Draft Latte. As the...
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