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New Branding for Théâtre de l’Athénée Elegantly Honors the Landmark’s Rich Past

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Parisian landmark Théâtre de l’Athénée celebrates its rich history with an elegant, glamorous new brand identity. The iconic theater worked with artist and designer Nick Dahlen to create a system that honors the natural drama of live performance.

The package’s seamless blend of modern features and more classical details creates a timeless appeal. VJ-Type’s Dahlia typeface communicates an elegant aesthetic across all the theater’s marketing materials.


Project Credits

Nick Dahlen
Violaine & Jeremy


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