Parisian landmark Théâtre de l’Athénée celebrates its rich history with an elegant, glamorous new brand identity. The iconic theater worked with artist and designer Nick Dahlen to create a system that honors the natural drama of live performance.
The package’s seamless blend of modern features and more classical details creates a timeless appeal. VJ-Type’s Dahlia typeface communicates an elegant aesthetic across all the theater’s marketing materials.




















Project Credits
Nick Dahlen
Violaine & Jeremy